1955 Triple Onion Burger
Role
Brand Manager
Agency
Leo Burnett Korea
Brand
McDonald’s
Year
2023
TVC: 1955 Triple Onion Burger
A Legacy of 68 Years, The 1955 Triple Onion Burger
As the lead on the launch of the 1955 Triple Onion Burger, I oversaw the entire brand campaign—from product positioning and creative strategy to TVC development and digital rollout.
Three times the flavor. An explosion of bold taste — Rich, intense flavor that fills every bite. Taste the power of triple onions.
Developed a premium look & feel through cinematic food visuals, sizzling close-ups, and warm, indulgent tones—positioning the product as a bold upgrade from the everyday McDonald’s lineup.
Key deliverables included TVC, digital key visuals, and in-store assets with cohesive styling and storytelling.