Crafting Visual Stories for Brands.
Key Projects
Famous Order: As Featured In
McDonald’s Korea, 2023
Project Lead
(TVC, Digital, OOH, Print)
Taste of Korea Campaign
McDonald’s Korea, 2023
Digital Creative Lead
(TVC, Digital, OOH, Print)
Hyundai Driving Experience
Hyundai Motor Europe, 2022, 2023, 2024
Art Direction & Design
(BTL, Concept, Digital, Print)
24H Race Nürburgring 2024
Hyundai N Brand, 2024
Art Direction & Space Design
(BTL, Concept, Digital, Print)
29CM Brand Design
Independent Concept Study
Brand Design, Graphic Design
1955 Triple Onion Burger Launch
McDonald’s Korea, 2023
Creative Strategy, Brand Communication
(TVC, Digital, OOH, Print)
About
Expertise
Art Direction
Graphic & Motion Design
Brand Communication
Experience
Art Director - Innocean Europe
Marketing Specialist - McDonald’s Korea
Apprenticeships in Frankfurt, Seoul, and NYC
Freelance Designer since 2018
Education
Advertising & Visual Design
Sookmyung Women’s University
Seoul, South Korea
Locations
Frankfurt, Germany
Seoul, South Korea
Brands & Clients
McDonald's
Hyundai
Genesis
Kia
Hankook Tire
LEGO